When Walli Cases was created, owners Nick and Jenna Emery were recently married and both emerging from what they would describe as the darkest times of their lives. They are both passionate about reaching out to others in need because of the huge outpouring of love and support they received during their trials, including Jenna becoming a widow with an 8-month-old son and more recently losing her mother to cancer, and Nick going through divorce. When they created Walli cases, they wanted to help others feel the same hope and encouragement, and the Walli Gives Back program was created. Each month, Walli chooses a family to support.This quote by Natalie Norton sums up why they are both devoted to "giving back" to others in their time of need: "There is always a light. Find it. Follow it. And then turn around and shine it as brightly as you can for those still feeling their way through the darkness."

The Walli Gives Back Foundation is a 501c3 nonprofit and was established in 2021. The foundation has donated over $1.2 million to families in need and other charities to date.